Turn Event Attendees Into Qualified Conversations
After a webinar, conference, roundtable, or trade show, Nudgy calls selected attendees to understand why they joined, what they care about, and whether sales or marketing should follow up.
Campaign play
Turn Event Attendees Into Qualified Conversations
Audience
People who attended at least 50 percent of a webinar and do not have an open opportunity.
What Nudgy learns
Capture reason for attending, pain point, buying stage, and the right next step.
Writes back to CRM
- · Event intent summary
- · Lead or contact score update
- · Task for sales owner
What this play actually is, in four lines
Built for marketing and revenue teams who want this motion in production this week, not next quarter.
- 1Audience: People who attended at least 50 percent of a webinar and do not have an open opportunity.
- 2Goal: Capture reason for attending, pain point, buying stage, and the right next step.
- 3Captured per call: reason for attending, pain point, buying stage, timeline.
- 4Writes back: event intent summary, lead or contact score update, task for sales owner, lifecycle stage update if appropriate.
Who runs this play
Pulled from real campaigns. If your team owns one of these, this play probably belongs in your stack.
- Demand generation teams
- Event marketing teams
- Field marketing teams
- Revenue marketing teams
- SDR teams
- RevOps teams
Most Event Follow-Up Stops At A Generic Email Sequence
Marketing teams spend real budget on events, webinars, and conferences. After the event, follow-up often becomes a broad email sequence and a few manual SDR touches.
Attendance gets treated like intent, even though attendance alone does not show urgency, pain, buying role, or timing.
Nudgy helps teams turn event engagement into real conversational signal.
How Nudgy runs this play
Same five-step loop, scoped to this motion. Your team approves the audience, the questions, and the writeback before launch.
- 01Step 1
Select attendees
Pull from HubSpot, Salesforce, event exports, or campaign lists.
- 02Step 2
Define the learning goal
Examples: intent, pain, timing, or follow-up readiness.
- 03Step 3
Launch a short voice campaign
Run after the event with schedules and retries your team approves.
- 04Step 4
Capture structured outcomes
Each conversation maps to fields and notes your RevOps team expects.
- 05Step 5
Route by signal
High-intent contacts to sales, lower-intent contacts to nurture with context.
What Nudgy actually asks
Real call prompts for this play. Tone, depth, and guardrails are configured with your team.
- 01What made this topic relevant for your team?
- 02Are you actively evaluating anything in this area?
- 03What problem are you trying to solve?
- 04What is your timeline?
- 05Are you researching, influencing, or deciding?
- 06Would a follow-up from the team be useful?
What Nudgy captures on every call
- Reason for attending
- Pain point
- Buying stage
- Timeline
- Role in decision
- Objection
- Follow-up permission
- Sales priority
- Recommended next step
What lands back in your CRM
Every conversation writes structured fields, notes, and tasks where your team already works. RevOps approves the field map before launch.
- Event intent summary
- Lead or contact score update
- Task for sales owner
- Lifecycle stage update if appropriate
- Campaign source preserved
- Objection tags
- Follow-up recommendation
- Nurture segment update
Field names depend on your HubSpot or Salesforce mapping.
What this looks like in real life
One example campaign your team could run this week. Audience and opener are configurable.
Campaign name
Post-Webinar Intent Discovery
Audience
People who attended at least 50 percent of a webinar and do not have an open opportunity.
Conversation opener
Hi, this is Nudgy calling on behalf of [Company]. You joined the session on [Topic], and I had one quick question. What made that topic relevant for your team right now?
What you actually see in the dashboard
Example preview only, not a customer result: out of 312 attendees, 74 completed a meaningful conversation. 29 mentioned active evaluation. 18 asked about integrations. 11 requested a sales follow-up. The top repeated concern was implementation effort.
- Conversation completion versus dial attempts
- Evaluation mentions and integration questions
- Follow-up requests routed to owners
- Objection themes aggregated for marketing
Common questions
Quick answers RevOps and marketing leaders ask before booking a call.
Can Nudgy call everyone who attended an event?
Can Nudgy qualify booth scans?
Can Nudgy sync follow-up back to HubSpot?
What happens when someone is not ready to buy?
How soon after an event should the campaign run?
What if attendees do not answer?
How is this different from email follow-up?
Related campaigns
- Account-based motion
Find Which Target Accounts Are Actually In-Market
Nudgy helps ABM and revenue teams run voice campaigns across selected accounts to uncover active initiatives, buying context, objections, urgency, and the next-best action for sales.
Open play - Positioning and GTM
Test Campaign Messaging With Real Conversations
Nudgy helps marketing and product marketing teams understand what buyers actually heard, what confused them, what resonated, and what would make the message more relevant.
Open play - Revenue intelligence
Recover Signal From Closed-Lost Pipeline
Nudgy helps revenue teams call stalled and closed-lost opportunities to understand what really happened, uncover reactivation potential, and update the CRM with usable buyer intelligence.
Open play
Put this play into your CRM workflow
Use the audience filters you already maintain. Launch a voice campaign with a clear learning goal. Sync structured outcomes back to owners and reports.